Marketing Abbreviations

The other marketing abbreviations may not be of interest to every use, but they are no less relevant. Everyone has their own IP address, but what exactly is that? What is the difference between HTTP and HTTPS? Below you can read more about the other marketing abbreviations. Knowledge of these abbreviations also contributes to better communication between client and contractor.

LETTUCE

Service Level Agreement. An SLA is the recording of agreements between supplier and customer about support and availability of a service or product. These are almost always agreements between companies. SLA gives the customer more certainty about the purchased product or service. An SLA often relates to business web hosting. It records, among other things, how often updates take place, how the server is maintained and the minimum time it must be accessible.

URL

Uniform Resource Locator. The URL is the full address of a web page. This address consists of a domain name and a path on the server. A URL can point to different destinations; to an HTML page, to an image, a video, or to any other type of file.

XML

Extensible Markup Language. XML is a file format for exchanging information between computers. XML can also be used to exchange information between computers and applications or between applications. XML information is described by tags and used for eg RSS feeds and search engine sitemaps.

SDK

Software Development Kit. An SDK is a set of development tools for a particular application. This can be, for example, a game console or a hardware platform. The SDK allows developers to design and develop applications for the above platforms. An SDK typically contains a graphics tool, a linker, a compiler, and an editor.

W3C Compliance

World Wide Web Consortium. The W3C is the organization responsible for developing and establishing web standards including HTML, CSS and XML. In addition to script and markup languages, W3C also deals with guidelines for, for example, the accessibility of the web.
More information: Official website – W3C

WHATWG

Web Hypertext Application Technology Working Group. WHATWG is a working group that was founded in 2004 and aims to have more influence on the development of web technologies. This working group disagreed with some of W3C’s intentions, including swapping the HTML standard for XML. WHATWG has played an important role in the development of HTML5.

More information: Official website – WHATWG

HTTP

HyperText Transfer Protocol. HTTP is used when visiting websites. It is a protocol that determines how web servers and visitors communicate with each other. A visitor sends a request to a web server which in turn sends the request to the server’s IP address. In addition to the requested address, technical information and possibly cookies are also sent. The server then sends the desired page or file to the user.

HTTPS

HyperText Transfer Protocol SSL. The S behind HTML stands for Secure and means that the connection is secure. In that case, the traffic between web server and visitor is secured by SSL technology. Data is sent encrypted so that third parties who want to intercept or eavesdrop on the traffic cannot view or listen in. HTTPS connections have a lock in the address bar.

IP address

Internet Protocol. An IP address is unique and consists of four series of numbers separated by periods. Every computer connected to the Internet has its own IP address and occupies a unique, traceable place. The IP address is used to distinguish visitors from each other and this also makes it possible to analyze statistics about the use of websites.

RSS

Rich Site Summary of Really Simple Syndication. An RSS feed is an XML file that allows information from a website to be shared with other sites and applications. An RSS is structured so that information can be processed flexibly with third parties. For example, RSS can publish a list of recent articles. Special RSS readers allow the latest news from a particular website to be followed without having to visit it again and again.

SSL

Secure Sockets Layer. SSL is a technique that allows traffic between a visitor and the web server to be secured. Data is sent encrypted so that it cannot be read, listened to or manipulated by third parties. SSL is used to secure information systems and to guarantee the privacy of users. Addresses that are loaded using SSL can be recognized by the green lock in the address bar. To use HTTPS you need an SSL certificate.

CLV

Customer Lifetime Value. CLV is the calculation of the net revenue that a customer generates in the period that this customer is, from first to last purchase. Customer acquisition and customer management come at a cost. By calculating the CLV, it is possible to calculate how much can be spent on recruiting a specific customer. This can then be used to calculate the marketing budget.

NDA

Non-Disclosure Agreement. In Dutch nondisclosure agreement. An NDA offers parties the opportunity to exchange confidential information. The NDA records which information is and which is not shared. For example, an NDA is often used if an external party, for example, needs to gain access to the data in a Google Analytics or Adwords account.

  • Krk, Croatia Krk, Croatia - According to wholevehicles.com, the island of Krk is located to the east of the Istrian peninsula. The nature here is very beautiful: dense forests are replaced by rocks, grape and olive plantations are everywhere – but tourists come here primarily …

    Krk, Croatia Read More »

  • Poreč, Croatia Poreč, Croatia - Porec, the largest tourist center of Istria and Croatia, is located 60 km from the airport on the western coast of Istria in the lagoon of the same name, 25 km long, with a bizarrely indented coastline. The beaches are …

    Poreč, Croatia Read More »

  • Atlanta, Georgia Atlanta, Georgia - Road network The Atlanta area with its spider web structure. There is virtually no grid network in Atlanta, and there is also little hierarchy in the underlying road network. The through roads are often not well developed, so that the …

    Atlanta, Georgia Read More »

  • Hafjell, Norway Hafjell, Norway - Norway is a very beautiful and interesting country with indescribable landscapes, a unique way of life and culture, with original traditions and people. As you know, this country is northern, with a sometimes very harsh climate, but for some reason, …

    Hafjell, Norway Read More »

  • Puerto Princesa, Philippines Puerto Princesa, Philippines - The city with the romantic name of Puerto Princesa is not only the capital of the province, but also one of the most environmentally friendly places in the Philippines. Thanks to the beautiful nature and the presence of the airport, …

    Puerto Princesa, Philippines Read More »

  • Poetic Discourse All You Need to Know About Poetic Discourse - The message that is pronounced with the intention of expressing an idea, a feeling, etc. is called a speech. It is a presentation that can be made in writing or orally. The poetic, on the other hand, is what is …

    All You Need to Know About Poetic Discourse Read More »

  • Economy All You Need to Know About Economy - The economy can be framed within the group of social sciences since it is dedicated to the study of production and exchange procedures and the analysis of the consumption of goods (products) and services. The word comes from the Greek …

    All You Need to Know About Economy Read More »

  • Albuquerque, New Mexico Albuquerque, New Mexico - According to Ehuacom, Albuquerque (pronunciation: ælbu-kur-ki) is the largest city in the US state of New Mexico, but not the capital. Albuquerque has 563,000 inhabitants and an urban area of ​​918,000 inhabitants (2021). Introduction According to mcat-test-centers, the city of …

    Albuquerque, New Mexico Read More »

  • Birmingham, Alabama Birmingham, Alabama -   Birmingham City in the United States Location State Alabama County Jefferson County Coordinates 33°31’3″N, 86°48’34″WL General Surface 384.91 km² – country 378.32 km² – water 6.59 km² Residents (2020) 200,733 (531 inhabitant/km²) Politics Mayor Randall Woodfin (D) Website birminghamal.gov …

    Birmingham, Alabama Read More »

  • Saint Paul, Minnesota Saint Paul, Minnesota - Saint Paul is the capital and second most populous city of the US state of Minnesota. It is located on the north bank of the Mississippi River, at the confluence with the Minnesota River, and is adjacent to the city …

    Saint Paul, Minnesota Read More »