A new Danish smartphone, ID1, landing in the Danish store shelves this week, and the company behind aims to hit a very specific audience.
The Danish firm ID2ME says you probably not anything, but don’t be fooled by it. Almost out of the blue, the company will be a completely new player luf at the Danish smartphone market-and it won’t be like all the others.
The company ID2ME was founded in april 2015, after the woman behind, Christina Agger, discovered that giving access to the many different apps on an easier and more intuitive way was an untouched market.This has led to the first Danish smartphone, ID1, and founder, with 15 years of experience in the mobile industry is convinced that there is a need for innovation in the market for smartphones.
“The challenge in the market today is that most smartphones are similar to each other, and it’s nuances that separates them. Many even offer a very unstructured universe, which is hard to navigate in. We believe that the time has come to get the structure on the smartphone platform, and create a more simple way to navigate his phone on, “ she says.
Id1 is an Android smartphone that is made into its own with a customization of the operating system called ID US-in the same way as Samsung has TouchWiz and LG has It quite special about UX. ID1 is that you as a user easier and above all faster can find the apps you need.
The task is resolved, among other things. by the so-called “muscle memory” technology, which means that you can find your apps just by feeling your way and not look. It is something that the young and app-hungry people will find useful is Christina Agger convinced. The target audience for the new, Danish smartphone is for the younger population.
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The company ID2ME therefore a physical showroom available called IDLAB, where the young audience can meet and be allowed to take part in the further development of ID1-the smart phone.
“We believe that young people are in with plenty of creativity and innovation, and would like to engage in developing future phone. With IDLAB, we want to meet young people’s desire for personalization and involvement, and with an open approach we seek continuous improvement and further development of the phone – for example, in the field of sound design, graphic design and apps. In other words, we want to give our users influence and in cooperation with them create a better smartphone platform, “ she says.
5 “large screen in a stylish outer
If we turn our gaze towards the exterior, lurks a 5 “great screen with a Full HD resolution of 1,920 x 1,080 pixels in a black and sleek design that measures 146 x 71 x 8.4 mm and size is very similar to a LG G3 or Samsung Galaxy S6.
Of mechanics sits one octa-core processor on 1.7 GHz. However, it is not of the website which processor that exact is talking about, but a qualified bid will be MediaTeks MT6752-processor, which is a tad stronger than Qualcomm’s Snapdragon 615. It is supplemented by 2 GB of RAM and 16 GB of internal storage that can be expanded with an external microSD card.
Camera sounds on promising 13 megapixels and is a sensor from Sony, but again by an unknown model.It therefore must get a try to see how it provides on the point in relation to its competitors. In front of the sitting there 5 megapixel for selfies.
In stores on May 7. January
Despite a rather sudden discovery of the Danish smartphone lands already in the first shops this Thursday, 7. January with a price tag of about 4,000 dollars.
So far it is with Elgiganten and Telia, you must take a swing by if you are interested in supporting the new Danish company.
ID2ME ID1: Specifications
- Dimensions: 146 x 71 x 8.4 mm
- Screen: 5 “Full HD (1,920 x 1,080 pixels)
- Processor: 64-bit octa-core processor (1.7 GHz)
- Graphics chip: ARM Mali-T760 GPU
- Storage: 16 GB (expandable with microSD card)
- RAM: 2 GB
- Rearcamera: 13 megapixel from Sony
- Front camera: 5 megapixels
- Network: GSM/HSPA/LTE, Bluetooth 4.0, GPS, GLONASS, BEIDOU, NFC
- Software: Android 5.1 with ID US-adaptation
- Network: WLAN, Wi-Fi 802.11 a/b/g/n/ac, dual-band Wi-Fi direct
- Sensors: Accelerometer, gyroscope, proximity sensor and compass
- Battery: 2,500 mAh Li-ion
- Other: Replaceable back and dual-SIM (nano or TF/nano)