Lower sales than expected forcing Apple to turn down the production of iPhone 6s and 6s Plus with as much as 30%, says analyst.
Apple and the many partners have to adjust the pace of a quite part down for the production of iPhone 6s and 6s Plus-Yes, indeed the entire 30%. It writes the well-informed newspaper, Nikkei Asian Review, on the basis of a Japanese analyst.
Apple should originally have asked the various suppliers of components for the two iPhones to continue at the same pace, as production has been running under already, but now have whistling got another sound. The sales figures are for lower than expected during this period, and this means that cutting one-third of the normally expected production.
It affects suppliers of display panels as Japan Display, Sharp and LG Display, and Sony, which supplies camera sensor at 12 megapixels.
The reason for the declining sales of iPhones, according to the analyst must be found in the lack of difference in performance between iPhone 6s and 6s Plus. At the same time, the difference in price has risen between them increased as a result of the stronger u.s. dollar.
A reduction of the production of 1. quarter in Apple-context is quite remarkable, as it generally is the quarter, where sales of the iPhone on an annual basis is a maximum. There are no indications that sales of iPhones is decidedly low-it is supposedly just lower, what Apple expected.